Dawn of the “Technotrancendent,” “Cyborg

Dawn of the “Technotrancendent,” “Cyborg Consumer.”

The “Hybrid Entertainment Matrix” has you according to Markus Giesler, assistant professor of marketing at York University in Canada. Gizmodo ran a link to a Wired article, “My iPod, My Self” which offers insight related to Giesler’s studies of high-tech consumer behavior as well as his current research on iPod users and their music-listening habits. It makes you think twice about our love for technology (technophilia?) and where we’re headed. Will you choose the blue pill or the red pill?

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