Do Black Businesses Need More Than Black Patronage to Survive?

Marketing / Monday, August 13th, 2007

Charles Terry provides some insight on the need to look beyond the niche when your products and services have broad commercial appeal rather then relying solely on the support of black consumer dollars. Can the popularity of hip-hop among non-black consumers be an example of how to make money while maintaining or promoting a black business identity? Interesting post on his blog at the link below.

Leave a Reply