A Brief History of Marketing to Black Consumers

Thanks to for this article from Target Market News highlighting Advertising Age’s Big Tent section which appears to focus on diversity issues in advertising. Eugene Morris offers a historical perspective on how the black consumer has figured into advertising decisions from as early as 1940 when black buying power was estimated at 4.8 billion; that’s billion with a "B" back in the 1940’s! Now we’re close to trillion (with a "T"). When are we going to learn how to collaborate ("C") in order to really start making some money with one another for our collective business progress, economic development, and true political influence and power? C, B, P, E, D, P and P respectively.

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