This series will focus on an aspect of social networking as it relates
to building and promoting your black business. In Sesame Street
fashion (for you old schoolers out there) we’ll use the 26 letters of
the alphabet to illustrate the points.
A is for @: As you build your site, never underestimate the importance
of your own domain name to establish your professional credibility in
First, most people expect that a viable and successful enterprise will
have even a basic web presence with an address that can be accessed
online. You may have a free site or weblog or MySpace page or
whatever, and though a step in the right direction, anything other
than email@example.com yells to the world that you’re still
not quite ready or serious about making money. As a result, people will not
perceive you as being as professional as your competition and
you’ll lose business. Domain names are relatively inexpensive and you
can keep your free site if you like while using your own domain name
as an alternate and/or primary address.
Secondly, whether you use your domain name to point to a website or
not, most domain names include at least one if not several email
addresses that you create and access via the internet from any
computer with online capability. A professional email address that
includes your business name is even more impressive than a website
address and promotes your business with every message that you send.
Consider the traffic I generate by including my email address at the
bottom of forum posts or just the curiosity it causes when my messages
are forwarded by my friends to their friends. People see Iceman@OneMillionBlackBusinesses.com
(not one of my actual addresses to prevent spam–more on that in a
subsequent post) and they naturally want to know more about One Million Black Business.com. You should want the same effect
for your business or services and AOL, hotmail, Gmail, or Internet
provider email addresses suggest amatuer or part-time status. Even if
you aren’t a big time player, you can look big and gain from the big
time benefits offered by easy-to-implement technology.
Start using the power of the @ today by getting a domain name or at
least using a domain-related email address. If you would like provider
recommendations, shoot me an email message by using the contact option
on my About Me page.
Sent from my iPhone