Feedburner is now keeping track of Aweber subscribers based on Blog Broadcasts that you send to your Aweber list using Feedburner RSS feeds from your weblog. A few months ago, I wouldn’t have had a clue of what this meant but since I’ve been actively using a variety of methods to automate my online activities, I’ve learned how helpful both of these programs can be independent of one another so this new partnership is worth explaining in greater detail. You can also read about at Aweber’s news weblog.
In brief, Feedburner is an RSS service that converts your weblog into a format that your readers can subscribe to in a RSS reading tool like Google Reader or Bloglines. RSS readers are nice because you can log into one place where all of your subscribed websites or weblogs are organized with updates displayed automatically. This saves having to visit multiple sites and makes it easy to stay on top of all the activity across all of your favorite sites quickly and efficiently. If you’re an active reader of a variety of sites, you should subscribe to each site and load it into a feedreader for easy access and review.
If you’re also a content publisher, either via a website or weblog, check on whether your host/provider offers an RSS feed option as a way for you to share your content with others. In the past, content providers would author a weblog or other such site and make their feeds available for subscribers who wanted to keep up with their active entries while maintaining separate email lists where they might send those who weren’t RSS subscribers special notes and updates. Aweber is a popular email marketer service that has been used for this purpose. Well now that Feedburner feeds can be used by Aweber to mail RSS updates to your mailing list, you get the best of both programs and save several process steps while getting the benefit of your Aweber subscription list as additional counts in your Feedburner reader statistics. This may still not make sense to those who are using Feedburner or Aweber but suffice it to say that if you’re looking for a way to keep your readers informed and grow an audience, this is good news. If you would like more information on how to use either program to grow your business, drop me a line or take a look at some of the comments at my forum.