Dosh Dosh: Social Media Networking and ROI

Do you wonder if the time you spend on social networks like Twitter, MySpace, Facebook, BlackPlanet, Ning or any of the other popular sites is really improving your bottom line? We all hope that the payoff in networking is better brand awareness, increased product exposure, or higher sales conversions, but do we really know what kind of returns we’re getting for the time spent networking? This post at Dosh Dosh provides some great thoughts on measuring the time you spend on social sites against the returns that you gain in promoting your products and services. In sum: productive social networking is good, distracting social time wasting is bad.

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