Here's a personal example: One day I was wondering what was the most
popular website in the world. I searched for the phrase, the most
popular website in the world on Google and the search box results
showed over 90 million possible results as I was typing the words.
The actual results returned various sponsored ads and a list of
links based on others who asked the question or sites promoting
themselves as the most popular. Oddly enough, the actual phrase was not
being used as a domain name.
So I bought it.
It took a little longer than I would have liked to become active on
the internet after I changed my DNS settings, but I'm pleased with my
choice. I can proudly proclaim that I literally own
http://TheMostPopularWebsiteInTheWorld and maybe it will generate some
traffic to my other sites.
I don't know if I'll try to generate revenue on a site with the
domain name or if it may become a domain that I flip for a profit some
time in the future. For now, we'll just see how much traffic is
generated out of pure curiosity and my own small promotional efforts.