There's money to be made online but there's even more money to be made offline quickly and easily if you understand how to use your online expertise in offline markets. It's time for me to take my show on the road.
Confused? This is what I'm talking about: Many of us who are proficient at internet marketing and building online businesses spend a lot of hours online trying to connect with new potential customers who can benefit from our products and services. Think about the people that you know or who you've met offline who are also in need of these same services. You could easily conduct a half-day seminar to teach some of what you know to these folks who would gladly pay for the opportunity to receive expert in-person training. With the economy being what it is and so many people losing jobs or looking for more economic security, lots of people want to know how they can start an online business.
The following subjects are just a quick list of topics that would be perfect for an in-person seminar or weekend series:
- How to start a weblog
- Starting a forum
- Creating an online communty
- Building a niche site
- Using Google Adsense
- Profiting from Private Label Right products
- Hiring virtual assistants
- Simple search engine optimization
- Social networking for marketers
You can probably think of several more.
Combine that training with pre-packaged materials that you also make available via booklets, binders, or CDs and you've created a back table sales opportunity to further supplement your seminar revenue. You've probably got loads of PLR stored on your hard drive that could easily be converted into our own branded product booklets and multimedia. Keep your copy costs cheap and offer a nice tangible product package for a solid price.
Seminars and tangible products are an easy way to profit from what you're already doing online while developing more brand awareness and enhancing your own professional development. Churches and community groups would welcome you with open arms. You can find fairly inexpensive presentation space at local schools and colleges or even become a faculty member in a continuing education program. Whether you offer your seminars for free or for fee, get going and begin connecting with the tremendous offline opportunities that are ripe for the picking.