Unfortunately, having a great website does not guarantee that people
will visit it. It needs to be promoted and to be able to do that, you
must be aware of effective promotional strategies that actually work!
The Internet isn’t just a medium to communicate with people known to
you. It’s a great platform to reach out to the whole world. If you have
a great website and you’re wondering why there are no visitors, its
time for you take it upon yourself to make sure that it reaches out to
all who matter.
Spreading the word around
A promotional activity should not be thought of as a decidedly
expensive activity. All you need to do is to use creativity and thought
more than dollars! Expenses can be controlled and you don’t need to
have a fortune to get started. To start marketing online you don’t have
to have a website. A simple looking email holds tremendous power if
used judiciously. It is instant, extremely economical and very, very
reliable. Then, once you have spread the word around about your
product, you can graduate to actually having a website. Your mastery of
using email coupled with a good website can surely make a double
impact! You can then focus on improving backend operations and
fulfilling what your website has been promising.
Get the ball rolling
The will and strategy to succeed is more important than the means
you choose and use in terms of equipment. You can join some of the
hundreds of groups and forums on the net (like the Black Internet
Marketing Forum at http://www.BlackInternetMarketingForum.com), float
some information and set grounds for brainstorming. You will gain
attention and you will get feedback from other forum users as well.
Aside from the joy your receive from socializing, sometimes you can
build great credibility, visibility, and traffic just by answering
patiently and accurately to questions asked by other forum members. The
usefulness of your information will ensure that you are remembered and
your effectiveness grows by word of mouth.
The more you are visible, the more people will remember you. This
will gradually ensure that people start looking out for you to have a
solution to their problems. Eventually, you will become a valued
contributor and you will be well on your way to becoming very
Understand the character of Internet marketing
The Internet is like a small village community where people know
each other by their names. It’s much more comfortable and effective
talking one to one rather than making a corporate entry. Netizens are
more influenced by your personality and character and your ability to
deliver. Your personal expertise holds more value as compared to the
brand of your company.
Having a personal tone while communicating over the Internet helps
to release its full potential. It’s better to directly communicate with
your name or alias rather than the name of a company. Always remember
that its YOU who is out to make a relation, and people will be
impressed by your personality. They will want to pick up the
conversation some other time with YOU and not your company. This
personal approach helps cut costs as well. One to one conversing is
often much more effective, has a higher impact, and costs less as well!
Welcome the the Fraternity of Internet Marketers–Best Wishes to you as you optimize your time and maximize your profits.
Other Iceman Baldy Resources about How Rockstar Internet Marketers Know that It’s Not Enough to Have a Website
Internet Marketing Strategy Index: The Starting Point for all IM Strategy Lessons
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