The Rockstar Internet Marketer’s Definition of Internet Marketing

News / Sunday, April 12th, 2009

As many who have decided to become internet marketers have
discovered, there is no formal training program or certification
examination that you can pass to become an expert internet marketer.
There are great courses provided by others who have learned from
experience gained through tons of time and money but most of us seem
prone to learn as we go, soaking up information along the way. This
isn’t because we don’t want to benefit from good programs that teach
the fundamentals and shortcut lessons that we need to know but the
sheer volume of information and offers from less than expert providers
makes us skeptical of all but the most famous (and expensive) program
by the “guru” internet marketers. When you take first steps toward
deciding to join this field, the first thing you need to know is what
it means to be an Internet marketer. Reasonable people have differed in
their definitions because what we mean by the term isn’t always clear
to everyone.

Let’s start with what Internet marketing is not. It’s not being a
con artist. It’s not being a spam king. It doesn’t just mean selling on
eBay or having your own website and products. It certainly isn’t
signing up for forums, social networks, and online communities for the
sole purpose of hocking your wares with no additional contribution to
the purpose or aims of the group that you joined. This last point is
important because that’s the fastest way to lose credibility as a
professional and does the most harm to your marketing efforts–it’s the
equivalent of social spam.

In reality, internet marketers can pick and choose from a whole host
of options available to help them make money. Many internet marketers
make the mistake of selling internet marketing products to other
internet marketers–a hugely saturated market. In fact, when you use
internet marketing tools and techniques in non-internet marketing
fields, your opportunities are virtually endless, and include one or
more of the following:

• Selling digital downloads (information products like eBooks)
• Promoting other people’s products for a commission (affiliate marketing)
• Selling on eBay or other auction sites
• Running a membership site
• Selling your online services (writing, graphics, etc.)
• Owning a website that sells dropshipped or wholesale items

And this is just a short sampling of the profitable opportunities
available to any marketer. If you’re new to internet marketing, you
might be worried that you don’t have anything to sell. That’s okay –
most people don’t start out with anything, and you never have to stock
any tangible inventory of items if you don’t want to. Part of the
attraction of internet marketing businesses is the option to produce
and/or sell digital products that don’t take up space, are easily
duplicated and transferred. You can certainly produce and/or sell
physical products which are perceived as more valuable by some and are
more trusted by some consumers depending in your market. the great
thing is that the choice is completely up to you depending on what’s
most appropriate for your interest and targeted audience.

Internet marketing creates no gender, age, race, or other boundaries
for you. There are teenagers who have launched multi-million dollar
companies as budding Internet marketers whose ideas sprung to life and
catapulted them to instant success. There are also senior citizens and
retirees who opted not to allow their earning potential to be dictated
by a “fixed income” dependent on the uncertainties of a pension account
or social security payments. Both men and women have achieved
tremendous success in addition to individuals from every ethnicity,
race, creed, religion and any other category you can name. When you
know what you’re doing as an internet marketer and you become a trusted
advisor for your customer base, the only demographic that counts is
whether you’re making money or not.

You don’t have to do anything unethical or shady to succeed at
Internet marketing, and in fact, launching a respectable business with
a solid reputation is the secret ingredient that will allow you to
hatch an empire on the ‘net to fulfill all of your dreams and those of
your family. Stay away from spam-based tools and practices or “black
hat” marketing techniques designed to artificially inflate your search
engine rankings or to lure people into clicking on links to your
website. No one likes to be tricked into joining an email list or
misdirected to websites and search engines that they did not choose to
join or visit. Given the huge potential for success on the internet and
get-rich-quick attempts by many snake oil salesmen who call themselves
internet marketers, the entire profession has suffered. If you offer
your expertise and value freely in an effort to help people achieve
their goals while maintaining contact via any number of internet
marketing techniques, when you do offer products or services to your
customer-friends, your credible acts will speak for themselves and you
will ultimately secure a profitable place among the gurus.

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