Why Squidoo Makes Good Marketing Sense

News / Sunday, April 12th, 2009

Squidoo is a remarkable resource for Internet marketers.  It’s one
of several interactive, multi-media web environments that is considered
a web 2.0 site. The Squidoo interface allows users to create “lenses”
which are individual pages hosted on the Squidoo.com domain that
promote user expertise in a specific topical area.

You may be wondering what’s so great about Squidoo, when thousands
of other sites allow you to promoter your expertise or do your own
thing with a weblog or simple webpage. Make no mistake–Squidoo is
unique.  Not only does Squidoo make it incredibly easy to create a web
page–ripe with graphics, traffic-building content, interactive
modules, and widgets–they allow, in fact the strongly encourage you,
to use the page to make money (which is very different from the
marketing ban that severely limits profit opportunities on sites like

A few other web 2.0 sites allow a minimal amount of marketing to
take place; HubPages is an example. But they’re far stricter about the
number of outgoing links you can have, and they have other restrictive
rules, which make it harder to use the site for your own personal
profit potential.

Squidoo is actually far more conducive to making real money than any
other site that has come into popularity in recent years.  This is the
biggest reason Squidoo has risen to fame so rapidly and why so many
ebooks and courses have been developed about Squidoo with an endless
supply of guru marketers providing step-by-step instructions on how to
market the right way on Squidoo.

Squidoo provides savvy marketers with a site that can be used for
commercial purposes in addition to being a valued consumer resource and
wealth of free information. Thousands of smart marketers have flooded
to the site to take advantage of the free tools available to them.

Of course, honest marketing potential can never exist in a vacuum
and Squidoo has seen its share of spammers who have tried to exploit
the value of the platform.  This caused Squidoo to temporarily
experience a sharp decline in the search engine rankings of its pages
at Google with a corresponding sharp drop in traffic. This was called
Google’s Squidoo Slap.

Squidoo was quick to take action, removing some of the tools (such
as iFrames) that made it easy for spammers to abuse the system.  They
also banned four major spam topics from the site.  This was frustrating
to a lot of honest marketers, but it made it harder for spammers to
abuse the site.

They also instituted some policies to ensure the quality of lenses,
requiring a more substantial amount of content to be published before
the lens would show up in searches on the Squidoo site itself.  This
also helped to deter spammers who would put up a lens with just a
paragraph or two of keyword-rich spam text and then a bunch of outbound
links in an effort to grab cheap traffic.

Squidoo can be used in many ways. You can promote services,
products, or affiliate items through your lens. You can have multiple
accounts and on each free account, you can have an endless supply of

You can cross-promote your lenses. You can build one master topic
lens, and then branch out to build a number of more targeted lenses. 
Squidoo helps anyone to be an expert on any subject, and Google love to
Squidoo is once again rampant, helping lenses acquire page 1 rankings
in the search engine rankings for many competitive keywords and phrases.

People who sell on eBay also love to promote their eBay stores or
auctions through Squidoo, using built in eBay modules (building blocks)
that Squidoo offers.  Some modules give the lensmaster a share of co-op
earnings through AdSense and some module profits. You can also use text
and image links to funnel traffic directly to your own domain.

Squidoo is a powerful tool that provides new marketers with an
easy-to-use, intuitive interface that also has enough flexibility built
in to satisfy the most demanding veteran marketers. Add a few lenses to
your marketing strategy. If you use Squidoo properly, you may see both
an increase in your preeminence as an expert in your field as well as
some nice revenue each month from ad sharing commissions based on
visitors to your lens.

Other Iceman Baldy Resources on Why Squidoo Makes Good Marketing Sense

For more on this topic, check out my Internet Marketing Strategy Squidoo Lenses at:

Black Squidoo Lensmasters


This is a lens for those Black Webpreneurs
and others who have discovered the power and functionality of the
Squidoo.com website to promote their business and services or to just
further establish their expertise on a topic or topics of their
choosing. Do you Squidoo? We do! Here we’ll list resources and tools
that can be found within Squidoo and elsewhere along with tips and
techniques that cater to some of the unique needs and challenges of
marketing Black businesses to Black consumers and others. Let us know
your thoughts for continuous improvement by signing our guestbook and
telling your friends to visit. Once you become a lensmaster, let us
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Be sure to rate our site so that we can optimize our standing in the
overall ranking system–all of these things are explained on this site
or through our resources. Enjoy!

Internet Marketing Strategy Index: The Starting Point for all IM Strategy Lessons


This is the lensography or lens index for all of my Internet Marketing
Strategy Lesson lenses. It’s a one-stop portal destination to each of
the other topically focuses lenses. You can visit the index for update
on new lesson lenses that will be added each week if not more
frequently. This one of the best Squidoo Seminar Lens sites available
on the internet!

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