I purchased a copy of Darren Rouse's 31 Days to Build a Better Blog workbook and I've decided to report on my progress as I complete assignments. My first task, create an elevator speech, went without a hitch as it's the very tagline of my weblog: Technology, Entrepreneurship, & Personal Development for BlackWebpreneurs.
This tagline does several things.
- It's short.
- It's descriptive and states what the blog is about.
- It defines my audience–BlackWebpreneurs.
- It creates interest: What is a BlackWebpreneur?
- It's unique and useful as an intriguing, memorable signature.
- And it capitalizes on a word that is becoming a part of my individual brand. If you search for blackwebpreneur or black webpreneur on any search engine, you'll see references to my web presence that maximize the search results on the first few pages. I'm fully integrating the term into all that I do to include a social community and Twitter account.
This is just the beginning. I'll incorporate the tag line into all of my forum signatures and my About Page while also adding it to both my printed and digital marketing materials. A solid part of a popular blog is marketable purpose and brand identity–I've got the fundamentals in place, now it's just a matter of more efficiently connecting with my audience.