Iceman Baldy’s Organizational Design: Part Two of A Three Part Review

In Part One, I covered my primary interests along six priorities. In
Part Two, I'll review secondary and support initiatives that assist me
in promoting Iceman Baldy sites and services which include:

  • Squidoo lenses
  • Twitter accounts for Iceman Baldy and BlackWebpreneur
  • A Facebook profile and Fan page
  • A LinkedIn profile
  • Ning network marketing

Part 2

Do You Squidoo? Squidoo is my secret weapon for powerful promotional automation. I use Squidoo's platform to create standalone pages (Squidoo calls each page a lens) about topics where I have an interest in sharing my expertise. Using pre-formatted modules, I create sections on my pages that effectively present my content to lens visitors. These modules might include pictures, special graphics, text formatting, or even Amazon, eBay or other linked content where I receive a share in the revenue generated from clicking on those links.

For the most part, I try to include linked content that enhances the subject matter of my lens thereby increasing its usefulness and the chance that my links will be clicked. I've also included modules for discussion topics, voting, debates, and social picks where my readers rank links and/or add links to an interactive list. Like many other power-users, I've used Squidoo to create a lensography–a lens that showcases my work on the internet. I've also linked lenses together by making several lenses that relate to a shared topic and having a navigational link module incorporated at the top of each.

The possibilities are entirely up to your creative use of the platform. Squidoo is a popular destination for informational searches. Good lenses rank well in search engines and put some nice change in your pocket if you use popular revenue modules.

All A Twitter About Twitter. You would be surprised at how many people still don't know what Twitter is. Fewer still effectively use Twitter to market their businesses. Twitter is not a substitute for blogging nor is it intended to be the sole means of connecting with your readers although some people don't use anything else other than Twitter for their online networking. Twitter is a quick, easy, convenient, and wildly popular platform for anybody know what you're up to right now. Using excellent third-party developed tools, you can really maximize your use of the platform. My Twitter accounts are scheduled to automatically post updates from my weblogs, my forum, and my network.

The power of Twitter comes in being selective about who you inform, what you inform them about, and how you inform them. If you want to strictly use Twitter for social updates with a small circle of friends, you can do that too but if you're reading this weblog, you probably have sense that there's much more that can be done. A good starting place to get your bearings and a view on some great tools is my resource page on strategic internet marketing with Twitter.

Ning is the Thing. If you've ever wanted to own the social community that you belong to with control over the look feel and content, then Ning is indeed the thing. By making full use of the profile page features on the networks that I belong to, I'm able to actively promote my weblog and websites while broadening my connections with like-minded people. Being in control of my network also builds my credibility and enhances my reputation as an expert. The BlackWebpreneur Network is just one illustration of how I've used Ning to create your own community.

Linking in with LinkedIn. If you left MySpace to join Facebook over concerns about spam and too much non-focused friend collecting with not enough targeted networking, then LinkeIn may be the next logical step in managing your connections. Often used by professionals to maintain contact with past associates while reaching out to current colleagues, LinkedIn is also a great place to connect with other business owners and online entrepreneurs. LinkedIn, more than other sites, requires that you maintain a high level of professionalism in order to develop relationships with others on the site. Spam and self-serving promotions are discouraged and unwelcome–this is a place for serious networking only. I'm been able to effectively use LinkedIn to reach a new group of determined professionals and I'm looking forward to growing my presence on this very promising site.

In Part Three, I'll review those tools and resources that help me most in maintaining all of these efforts through effective promotion, social aggregation, and social bookmarking.

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