Firstly a word about technology – I use Aweber to deliver my emails (I talk about why here). However you can use pretty much any email newsletter service for the process I outline below as long as it allows you to set up an auto-responder or sequence of emails.
This is an outstanding tutorial by Darren Rouse on how to set up an email marketing cycle that will provide your weblog with the greatest exposure and an opportunity to really drive visitors deep within your site. "Deep linking" also increases your SEO rankings and overall reader value while allowing you to benefit from great stuff that you've already written. I intend to spend some time using the tips provided to jumpstart my subscriber list and take my email marketing to a new level.