Iceman’s Hierarchy of Social Media – Black Webpreneur Network


Many who are familiar with Maslow's Hierarchy of Needs will appreciate my application of his theory of personality and human needs to social media. At a basic survival level are presence needs where a weblog or website is a necessity and at the self-actualized end of the hierarchy are social optimization needs where a fully functioning social media user is effectively coordinating his or her social media presence toward achieving a larger networking vision.

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