Keep It Simple Stupid

News / Saturday, November 7th, 2009

Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.


I've been toying with the idea of changing my blog platform because of some recent sites I've visited that seem to have far more interactive features and much crisper web designs.

After a bit of back and forth and realizing how much work it would take to migrate my entire site from the current platform to a new platform (after having done just that a few years ago with the platform I was considering moving back to), it dawned on me that I don't need more–I need less. This article from Smashing Magazine features examples of sites where less design leads to greater impact. I've made some changes in my own design that reflect this principle.

A simple thing like revamping my header to make it clean and tidy while maintaining the brand recognition makes a big deal toward greater impact. I've also changed my blog theme to a more minimalist design (if that's not an oxymoron).

Sometimes less really is more.

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