This is a quick and dirty marketing lesson from my dining room table while having a cup of coffee. Leave you competition wondering where the hell you came from with these four simple maxims.
- Be present. Use your weblog or interactive website to establishes your expertise. Make this site your headquarters where everything else that you do both points to and originates from this center.
- Get social. Make sure your presence is attractive through being easy to navigate, free of unnecessary clutter but chock full of ways for visitors to join your network, email list or RSS feed while also being able to share your posts and invite others to join or visit your site.
- Be engaging. Your site or blog needs consumable content that feeds a need for information and/or entertainment. Either answer burning questions or provide instructional insight, or entertain the curious–whatever you do, give folks a reason to visit and more importantly, a reason to come back.
- Give back. Keep your site open as a portal to your personality and perspective. When people comment or link to your site, let them know you appreciate the love. When you're asked questions, answer them promptly and professionally. Reach out to those who are members of forums or networks that you belong to and provide them with any help that you can provide without being concerned about how you can personally benefit. Make objective recommendations about products or services that others might find helpful.
By being present, getting social, being engaging and giving back you will become a virally successful expert in your niche. As you continue to grow a following and dominate your niche, over time you'll create enough interest in your products and services to more than compensate you for your generosity.