White Papers and Black Business

The White Paper Pundit

A question came up on my forum about the definition of white papers and it occurred to me that many people may not realize the power of white papers as marketing tools.

The White Paper Pundit is a great blog with links to free white papers and tips about how to more effectively create your own. If you read my post about becoming number one in your niche, you may realize that white papers are a popular way of giving back. The blog is written by Jonathan Kantor and you may want to bookmark his White Paper Standards as a step-by-step guide to creating a solid white paper.

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