Social Media Kwanzaa Principles: December 27th — Kujichagulia (Self-Determination)

News / Monday, December 27th, 2010


It's the second day after Christmas and I've updated my annual Kwanzaa series for your use in 2011. Enjoy! Habari Gani (What's the News)? Kujichagulia (Self-Determination)! The second principle of the Nguzo Saba (The Seven Principles) is Kujichagulia or Self-Determination.

This principle means to define ourselves, name ourselves, create for ourselves and speak for ourselves. For social media marketers, this means being comfortable in the knowledge that you are the master of your fate. It means adopting an abundance attitude and not allowing false notions of scarcity to scare you away from the success that awaits you. Only you can do you and the more you do you, the better you get at doing you. if you're not making some mistakes along the way, you aren't making enough progress toward becoming ultimately successful. Mistakes are part of the learning process. To borrow from popular culture–Star Wars, to be specific–"Do or do not. There is no try."

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