Habari Gani (What's the News)? Ujima (Collective Work and Responsibility)!
The third principle of the Nguzo Saba (The Seven Principles) is Ujima (collective work and responsibility). This principle means to build and maintain our community together and make our brother's and sister's problems our problems and to solve them together.
For social media marketers, this means offering help and assistance to those who are new to internet marketing and wondering whether it's really possible to make a full or part time living online. In these difficult economic times, more people than ever before are looking for ways to secure their financial standing and lesson their reliance on corporate salaries as a source of fiscal peace of mind.
Social media marketing is not difficult but it does require adherence to fundamental rules of engagement and online protocols that have been tested time and time again as proven strategies for success. You can waste a lot of time and money trying through self-directed trial and error. There is nothing to lose and plenty to gain through collective work.
If you view the world through a purely competitive lens and decide not to assist others, you lose out on potential opportunities to partner with individuals who in some cases will become more successful than you and most others in this business. Through relationships and joint venture or affiliate arrangements, you can create volume and awareness through revenue sharing that will exceed anything you could do by yourself. Would you rather have 100% of nothing or 50% of a doubled, tripled or larger growth opportunity?