Habari Gani (What's the News)? Ujamaa (Cooperative Economics)!
The fourth principle of the Nguzo Saba (The Seven Principles) is Ujamaa (cooperative economics). This principle means to build and maintain our own stores, shops and other businesses and to profit from them together.
For social media marketers, this means committing fully to entrepreneurship as a means to master and control our financial destinies.
Most entrepreneurs who have lived comfortable lives as middle-level and upper-level executives will tell you that a full-time salary is nice, but you won't necessarily get rich working for someone else. Entrepreneurship offers the best opportunity to maximize your profit potential and to achieve real wealth.
When you begin your business or as you look for new ways to grow and sustain good results, remember that no enterprise exists in a vacuum. Businesses not only need loyal customers but they often require services from other businesses to thrive and prosper. Pursue relationships with other like-minded business people to ensure your long-term success.