The fifth principle of the Nguzo Saba (The Seven Principles) is Nia (Purpose). This principles means to make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.
Social media marketers can demonstrate purpose in their online initiatives by ensuring that the time we spend online is focused and deliberate. It's easy to get distracted in our social networking and conversations with the many friends and wonderful people that you meet via the internet.
The hard part is making sure that your efforts at socializing also create opportunities to cultivate partnerships or awareness for your products and services in addition to educating yourself and others about the importance of community development through entrepreneurship.
While you're online twittering, blogging, surfing, bookmarking, posting, and doing all the other things that cause hours to pass like minutes, make sure to spend time marketing, responding to questions, providing information, and developing your expertise so that social becomes service and service becomes security–financial security for you and for the larger community of individuals and businesses with whom you do business.