Forget the Starbucks Card, Use Your Phone to Buy Coffee

News / Friday, January 21st, 2011

Mobile technology is taking a fresh new direction by incorporating technology that actually turns your phone legal tender. Starbucks has developed a truly innovative method of using a mobile phone to track your payment card balance while also allowing the physical device to be used to deduct payments from your account.

It makes sense–there are times when I run out of the house and forget my wallet or credit cards but seldom am I without my phone.

Amplify’d from

Starbucks is investing in mobile payments, an investment Davidson describes as modest in relation to expectations, because customers have requested the option and have shown a propensity to not only pay with Starbucks Cards — one in five transactions are made using a Starbucks Card — but frequently use their smartphones while waiting in line.


Posted via email from Iceman Baldy’s Notebook

Leave a Reply