Forbes Excerpts from Jay-Z’s New Book

News / Thursday, March 17th, 2011

If you want an empire state of mind, Zack Greenburg’s Jay-Z book, entitled Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office was released today full of mogul wisdom and commentary.

Amplify’d from

Jay-Z’s Business Commandments

Jay-Z has repeatedly proven his ability not just to know where the money is, but to anticipate where it will—or won’t—be. This instinct first led him from dealing drugs as an adolescent to selling records as an adult. When it became clear that there were more lucrative opportunities outside of music, he moved into clothing (Rocawear) and alcohol (Armadale vodka). As the market for concert tickets heated up, he bucked convention and signed a 10-year, $150 million deal with concert promoter Live Nation just before the market tanked.


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