If you think that checking your Facebook account once a day and following Lady Gaga’s latest musings on Twitter makes you a social media geek, think again.
We’re now entering an era where quite literally everything we do has the potential to be social – from running a mobile phone network, to buying a can of Pepsi. And I’m not talking about having a conversation with the checkout operator at your local grocery store either – I’m talking social in the digital ‘online’ sense.
So what does a world where everything’s social look like? Well, here’s a day in the life of a true social geek we’ll call Jack.