Watch the Throne’s Simple Online Marketing Tools Everyone Should Be Using | Black Web 2.0

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Great article by Kiera Manison on Blackweb 2.0 discussing how the major labels are marketing artists like Jay-Z and Kanye more effectively by using YouTube, iTunes, Blogs and Twitter to create some buzz and maximize social proof. It doesn’t hurt that the album is also excellent. Solid product/content + solid distribution = solid sales.

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